About
Founder-led. Hands‑on. Strategy first.
AMZ Optimization is an Amazon and ecommerce growth agency run by Shawn Green. When you work with us, the person who reviews your business is the same person who builds the plan and does the work.
Why we exist
Ecommerce growth without the black box.
Too many brands hand their Amazon account to an agency and then struggle to understand what's being done, who's doing it, or why results look the way they do.
AMZ Optimization works differently. Shawn works directly with every client: auditing the account, agreeing on priorities, and doing the hands-on work across advertising, listings, creative, operations and your own online store.
We're deliberately small. That means fewer clients, direct communication, and a plan built around your business rather than a standard package.
What we believe
The principles behind the work.
Strategy before tactics
Bids, keywords and creative only matter if they serve a clear commercial goal. We start with the goal.
Hands-on, not hand-offs
The founder does the work. You won't be passed to an account manager you've never met.
Transparent by default
Written plans, a record of changes, and reporting in plain language, including what isn't working.
You own everything
Your accounts, data and creative stay yours. We work as an added user, never with your passwords.
Honest about limits
No one controls Amazon's algorithm. We don't guarantee results; we commit to disciplined work.
Connected thinking
Advertising, listings, inventory and your own store affect each other, so we plan them together.
Next step
Let's see what we can improve together.
Start with a free audit of your business, or book a call with Shawn.