02 / Amazon Advertising
Give every campaign a clear purpose.
Reach the right shoppers, cut wasted spend, and connect your advertising to real commercial goals: margin, stock position and product priorities, not just ACoS.
Who it's for
Built for brands like these.
- Brands starting with Amazon Ads who want a sound structure from day one
- Sellers whose campaigns have grown messy and hard to read
- Brands spending steadily but unsure what is actually working
- Launches that need advertising planned alongside listings and inventory
What's included
Everything in scope, spelled out.
We agree on the exact scope before work starts. Here's what this service typically covers.
Account review & planning
- Advertising account and campaign audits
- Budget allocation by product priority
- Launch and seasonal campaign planning
Campaign setup & management
- Sponsored Products, Brands and Display, where eligible
- Keyword and product targeting research
- Structure, bids and budget management
Testing & reporting
- Search-term analysis and negative targeting
- Creative and placement testing recommendations
- Spend, sales, ACoS and ROAS reporting
How the work runs
A clear process, start to finish.
You'll always know what we're working on, what's next, and why.
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01
Review your starting point
Your products, marketplaces, current spend, margins and goals.
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02
Agree on the priorities
Campaign work, reporting cadence, budget responsibilities and measures of progress.
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03
Build or restructure
Campaigns organized around how shoppers search and compare, so results are easy to read.
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04
Manage, learn and refine
Ongoing search-term, bid and budget work, with results reviewed alongside listings, pricing and stock.
Deliverables
What you'll receive.
Everything we produce is yours to keep.
- Advertising audit with prioritized recommendations
- Campaign structure map
- Keyword and targeting research
- Regular performance reports (spend, sales, ACoS, ROAS, TACoS where available)
- Change log of bids, budgets and targeting
Let's talk Amazon Ads
Tell us about your advertising goals.
Share a few details about your brand and the help you need. We'll reply by email with next steps, or with your free advertising audit if that's what you're after.
Thank you. Your request is in.
Shawn will review your details and reply by email to confirm the next steps.
Want to talk sooner?
Book a callLet's continue by email.
Our online form is temporarily unavailable. Your details are ready to go: open the email below and press send, or write to us directly at Shawn@amzoptimization.com.
What does the free audit include?
A review of your listings and conversion, advertising, account health and catalog, plus Shopify and Google basics if they're relevant to you. You get a written report with a prioritized list of what to fix first, and an optional call to walk through it. There's no obligation to work with us afterward.
Who owns our accounts?
You do, always. Your Seller Central or Vendor Central account, Brand Registry, advertising accounts, store and Google properties stay in your name. You add us as a user with the permissions the work needs, and you can remove that access at any time. We'll never ask for your password.
How do you measure progress?
We agree on measures that fit your engagement, such as advertising efficiency, conversion rate, sales trends, stock availability and account health. Results are always reviewed alongside your business goals and market conditions, and reported in plain language.
Do you guarantee results?
No. Sales, rankings and visibility depend on competition, demand, product quality, pricing, reviews and other factors no agency controls. Anyone who guarantees results is guessing. What we commit to is disciplined execution, transparent reporting and continuous improvement.
How does pricing work?
Pricing depends on your catalog size, marketplaces, the services you need and the scope of the engagement. Our How we work page shows starting prices for each engagement type, and you'll get a written proposal before any paid work begins.
Next step
Not sure where to start?
A free audit shows you what to prioritize first, whether or not it is this service. Or book a call and talk it through.