03 / Amazon listings & SEO
Get found. Then get chosen.
Strong listings help the right shoppers find your products and quickly understand why they belong in the cart. We write for shoppers first, and structure the content so Amazon search and AI shopping tools can read it clearly.
Who it's for
Built for brands like these.
- New products that need listings built properly from the start
- Existing listings with traffic but weak conversion
- Catalogs with messy variations, duplicate listings or suppressed ASINs
- Brands preparing listings for AI-assisted search and shopping
What's included
Everything in scope, spelled out.
We agree on the exact scope before work starts. Here's what this service typically covers.
Keyword research
- Search-term and competitor research
- Priority keyword map per product
- Backend search term recommendations
Listing copy
- Titles, bullet points and descriptions
- Clear benefit and use-case messaging
- Content that answers common shopper questions
Catalog structure
- Variation (parent/child) clean-up
- Attribute and category accuracy
- Suppressed and stranded listing fixes
How the work runs
A clear process, start to finish.
You'll always know what we're working on, what's next, and why.
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01
Research
Keywords, competitors, reviews and shopper questions for each priority product.
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02
Draft
New listing copy and a keyword map, shared with you for review.
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03
Approve and publish
Nothing goes live without your sign-off. We upload the changes and confirm they are indexed correctly.
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04
Review
We check search visibility and conversion after the changes have had time to settle.
Deliverables
What you'll receive.
Everything we produce is yours to keep.
- Keyword map per product
- Optimized titles, bullets, descriptions and backend terms
- Catalog issue list with fixes applied
- Before-and-after copy document for your records
How do Amazon's AI shopping assistant and AI search affect our listings?
Amazon's AI shopping assistant (Rufus) and AI-generated search answers draw on your listing content, images, reviews and customer questions to recommend products. That rewards listings that are complete, accurate and clearly structured, and that answer real shopper questions about use cases, sizing, materials and comparisons. We write and structure listings with this in mind. No one can guarantee how AI tools will rank or recommend a product.
What does the free audit include?
A review of your listings and conversion, advertising, account health and catalog, plus Shopify and Google basics if they're relevant to you. You get a written report with a prioritized list of what to fix first, and an optional call to walk through it. There's no obligation to work with us afterward.
Can we start with just one service?
Absolutely. A listing project, an advertising engagement or an account review is a good place to start. The work is scoped to the priorities you want to tackle first.
Do you guarantee results?
No. Sales, rankings and visibility depend on competition, demand, product quality, pricing, reviews and other factors no agency controls. Anyone who guarantees results is guessing. What we commit to is disciplined execution, transparent reporting and continuous improvement.
Next step
Not sure where to start?
A free audit shows you what to prioritize first, whether or not it is this service. Or book a call and talk it through.