04 / Brand & creative
A consistent brand, from first image to Brand Store.
Shoppers decide quickly, and often from images alone. We plan creative that explains your product, reflects your brand, and gives shoppers a reason to choose you over the next result.
Who it's for
Built for brands like these.
- Brand-registered sellers ready to use A+ Content and a Brand Store well
- Products whose images don't explain the benefit or the difference
- Brands that want a consistent look across Amazon and their own store
What's included
Everything in scope, spelled out.
We agree on the exact scope before work starts. Here's what this service typically covers.
Image & video direction
- Image stack planning (main, lifestyle, infographic, comparison)
- Shot lists and briefs for your photographer or designer
- Product video direction
A+ Content
- A+ and Premium A+ (where eligible) layouts
- Module copy and image briefs
- Comparison charts that cross-sell your range
Brand Store
- Store structure and navigation
- Page layouts and copy
- Seasonal and launch updates
Design and photography production can be quoted separately, or delivered by your own team from our briefs.
How the work runs
A clear process, start to finish.
You'll always know what we're working on, what's next, and why.
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01
Brand and competitor review
What makes you different, what shoppers care about, and what competitors already show.
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02
Creative plan and briefs
Detailed briefs for images, A+ modules and Brand Store pages.
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03
Production support
We work with your designer or photographer, or with a production partner we coordinate, and review the work against the brief.
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04
Publish and test
We publish the approved creative and recommend tests where the account supports them.
Deliverables
What you'll receive.
Everything we produce is yours to keep.
- Creative strategy and image stack plan
- Image, video and A+ briefs
- Brand Store site map and page layouts
- Published A+ Content and Brand Store pages
Can we start with just one service?
Absolutely. A listing project, an advertising engagement or an account review is a good place to start. The work is scoped to the priorities you want to tackle first.
Who owns our accounts?
You do, always. Your Seller Central or Vendor Central account, Brand Registry, advertising accounts, store and Google properties stay in your name. You add us as a user with the permissions the work needs, and you can remove that access at any time. We'll never ask for your password.
How does pricing work?
Pricing depends on your catalog size, marketplaces, the services you need and the scope of the engagement. Our How we work page shows starting prices for each engagement type, and you'll get a written proposal before any paid work begins.
Next step
Not sure where to start?
A free audit shows you what to prioritize first, whether or not it is this service. Or book a call and talk it through.